What We Do

We focus exclusively on qualitative research. Although there are many facets to this type of research (and we do them all), our focus is in traditional methodologies because that is where we can contribute the most value. We are not just moderators. We are strategists. We provide strategic collaboration before the project, during the project, behind the glass and after the fact. Our job is to not only get answers and insights – it is to create and instill confidence in the research and in the outcome.

Moderation & Facilitation


  • Traditional Focus Groups
  • In-Depth Interviews (IDIs)
  • In-Store/On-Site
  • UX/UI
  • Ethnographies
  • Stakeholder / Voice of Employee
  • Shop-a-longs


  • Focus Groups
  • IDIs
  • HUTs 
  • Asynchronous
  • Bulletin Boards
  • Mobile Diaries
  • Hybrid Solutions


  • Baseline exploratory
  • New product development 
  • Positioning 
  • Concept development & refinement
  • CX / UX / UI & Live prototyping
  • Human centered design 
  • Human factors / Industrial Design 
  • Sensory exploration
  • Journey Mapping
  • Voice of the Customer / Voice of Employee / Voice of Key Stakeholder
  • Advertising & packaging

Project Design & Management

We also provide project design and turn-key management services to our clients:

  • Domestic & International research design
  • Turn-key Project Management
  • International Supervisory Moderation




We support our clients by developing concepts, positioning statements, and more to facilitate their qualitative research initiatives. We also provide customized training to help clients develop their own people. 

  • Concept Development
  • Positioning Development
  • Strategic Worksessions
  • Ideation Sessions
  • Market Research Training
Joy Lynn Work Sessions